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How do we evangelize online community to senior management?

Image By: Dan Moyle

I recently participated in a #commbuild Twitter chat about how to secure buy-in from senior management for online community initiatives.

Most of my work is on the human side of community management, so I had a lot to say, but so did the other participants. It was a really good chat, so I thought I’d share a summary here. Scroll down to read (or click through if you’re reading this in your email inbox).

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