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The latest from the Online Community Results blog

BREAKING: Higher Logic acquires Socious

The two largest online community software companies in the association market have gotten married. The companies  announced today that Socious has been acquired by Higher Logic. Check out the presser. I had a call today with Andy Steggles, Higher Logic’s co-founder about the deal. I’ll post some analysis about the deal in the coming days, but right now I’m neck deep in putting together the final touches for Community Manager Appreciation Day on Monday, January 23. Here’s a Q&A from my conversation with Andy. 1. Why did Higher Logic want to do this? The integration of Socious’ products and services will allow us to better serve the association community. This will ultimately result in more rapid innovation, an expanded set of product offerings, and even better customer service. We were planning to hire approx. 50 staff in 2017 to help manage our amazing growth. By acquiring socious, we have now just filled 37 of those positions with incredible talent that have direct, community and association experience. It also gives us a great West Coast location which we’ve wanted to setup for a while. 2. Doesn’t this limit the options for Associations? Associations still have a ton of choice for community. Most organizations use an AMS or database with engagement functionality, but everyone’s different. Some may want a best-in-breed solution that covers database, marketing automation, community, etc. Organizations which want a best in breed solution, have plenty of options (Jive, Telligent etc) but we feel that our focus on the associations is a compelling differentiator. 3. Is this the first time a community platform has acquired another community platform? To the best... read more

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